Certified Voice Artist Program: Building a Legacy of Filipino Voice Artists

 


The Certified Voice Artist Program, founded by Pocholo Gonzales, continues to empower Filipino talents, proving that voice artistry is both an art and a legacy

The Certified Voice Artist Program (CVAP) stands today as one of the most influential platforms for Filipino voice talents. Founded by Pocholo De Leon Gonzales, widely known as The VoiceMaster of the Philippines, CVAP was born out of a vision to give opportunities to aspiring voice artists and to elevate voice acting as both an art form and a profession.  


Pocholo’s journey began in 1996, when he entered the voice acting industry as a young broadcaster and reporter. Over the years, he realized that while Filipinos were naturally talented, opportunities for training and exposure were limited. This inspired him to establish Creative Voices Productions, the country’s first online voice acting school and agency.  

In 2005, he launched VoiceWorks, a basic voice acting and dubbing workshop that ran for 15 years. Many of today’s well-known broadcasters and dubbers trace their roots back to VoiceWorks. When the pandemic hit in 2020, Pocholo transitioned the program online, creating CVAP. Since then, CVAP has produced more than 3,000 graduates, with over 1,000 certified voice artists across the Philippines and beyond.  

The Mission of CVAP

- Promote voice acting as an art form.  
- Use the voice to create positive social change.  
- Provide opportunities for new talents.  
- Build a supportive community of artists, mentors, and learners.  

CVAP also introduced specialized workshops like STOP (Speak, Translate, Observe, Perform), designed to train talents in practical dubbing and performance skills. These programs emphasize discipline, creativity, and collaboration, ensuring that every participant grows not only in skill but also in confidence.  

Voices of the New Generation

The program has nurtured talents like Kuya Jayjay De Los Santos, known as “the guy with 36 voices,” who mastered impressions of celebrities, cartoons, and even political figures. Others, like Ralph Ernest Francia (Direk Boggs), showcase the acting side of dubbing, bringing characters to life with emotion and authenticity.  

Together, these artists represent the diversity of Filipino voice artistry impressionists, dubbers, broadcasters, and voiceover talents united under one program.  

The Future of Voice Acting

Pocholo emphasizes that while technology, including AI voices, continues to evolve, true voice acting remains irreplaceable. “AI can generate sound, but it cannot act. It has no heart. Voice acting is about emotion, and that’s something only humans can give,” he explains.  

With platforms like YouTube and TikTok expanding the reach of dubbing and voiceover, CVAP ensures that Filipino talents are ready to meet global demand. The program also extends scholarships to PWDs, senior citizens, and aspiring artists from all walks of life, proving that voice artistry is for everyone.  




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